Applied Book Planning Science

Author: Yao Lishi
Publisher:
Publish Date: 2007-01-01
Features: This book combines numerous case studies in book planning to provide an in-depth exploration of book topic selection, promotion, editing, production, and marketing planning. It introduces cutting-edge concepts in book planning, practical operational experiences, and internal mechanisms of publishing houses, systematically revealing the intrinsic principles of book publishing. The book offers valuable insights into the branch of planning studies known as book planning. It serves as a reference for publishing house editors and marketing planners, university students majoring in news communication and publishing/editing, cultural studios engaged in book planning, researchers from book publishing research institutions, book publishing managers, and individuals from various fields with an interest in book publishing.