Avon Legend - Building a World-Class Direct Selling Company

Author: Colpa
Publisher:
Publish Date: 2007-01-01
Features: In 1886, founder David Маккони distributed sample perfumes, marking the beginning of Avon's long journey. This company, long known for its doorbell ringing and door-to-door sales, has now grown into the world's largest direct-selling organization, boasting nearly 5 million sales representatives in over 140 countries. Through exclusive interviews with former and current CEOs of the company, as well as access to a wealth of firsthand materials, the author reveals the arduous path Avon took to transform from a small book-selling company into a world-class beauty and cosmetics brand. Under the author's vivid descriptions, you can learn how Avon changed the "rules of the game" in the industry by encouraging women around the world to start their own businesses, how it perfected the "door-to-door sales model," how it achieved true internationalization by catering to the needs and customs of women worldwide, how it drove product innovation and brand reinvention, and how it promoted charitable causes globally. This book is both insightful and entertaining, offering an authoritative, lively, and detailed account of the story behind this highly successful and respected company. At the same time, any business, regardless of its size, can benefit greatly from Avon's unique sales and marketing methods.