China-Europe Case Studies Classics - Experience the Brainstorming of EMBA Elites

Author: Wang Jianliu
Publisher:
Publish Date: 2006-12-01
Features: This book selects 25 cases developed by CEIBS from 1994 to 2006 and compiles them for readers. The entire book contains over 300,000 words and is divided into five parts, covering fields such as comprehensive management, corporate strategy, marketing, human resources, and entrepreneurship management. Two cases from the book have been included in foreign textbooks published by McGraw-Hill and Prentice-Hall, and four cases have been selected by CCTV's "Win in China" program. A major feature of this book is that it invites 48 EMBA students and experts to write insightful and accessible comments for each case. Reading these cases and comments is like participating in case discussions with numerous elites in a CEIBS EMBA classroom, offering a brainstorming-like experience. The book is preface by Dr. Zhu Xiaoming, Dean of CEIBS, and Mr. Wang Shiqi, Chairman of Vanke Group, a renowned entrepreneur.