Essential Book for Store Promotions

Author: Wu Liangping
Publisher:
Publish Date: 2007-01-01
Features: Excellent promotional strategies and store management concepts from retail giants like Walmart and Carrefour. Practical promotional techniques, Effective promotional strategies, helping you firmly grasp the market and customers to achieve maximum profits. This book comprehensively and detailedly introduces the content of store promotions from nine aspects, including profit-making techniques for store promotions, market research and performance evaluation, promotional timing, promotional principles, promotional event planning, innovative thinking in promotions, promotional publicity tools, promotional service skills, and common misconceptions in promotions. For store operators, it is a very practical guide.