Modern Tourism E-commerce Tutorial - (2nd Edition)

Author: Yang Luming
Publisher:
Publish Date: 2007-01-01
Features: This book systematically introduces the basic knowledge, related technologies, and practical applications of e-commerce, including the characteristics of the tourism industry, the foundation for the development of tourism e-commerce, the prospects for the application of e-commerce in the global tourism industry, the concepts and connotations of tourism e-commerce, as well as the structure, functions, related processes, and supporting environment of the tourism e-commerce system. It also discusses the impact of the development of tourism e-commerce on the tourism industry, including the changes in the tourism market structure and the promotion of industrial transformation and innovation. The book explores the strategic significance of informatization for tourism enterprises from both the perspective of enterprise applications and theoretical aspects, analyzing and explaining the informatization strategies of tourism enterprises and the e-commerce practices of representative domestic and international tourism companies. This book serves as a foundational reading for learning about tourism e-commerce. It can be used as a teaching material for undergraduate and graduate students in non-e-commerce majors at universities, as well as a reference book for faculty and students in tourism and tourism management, tourism administrative departments at various levels, tourism enterprises, and individuals engaged in tourism research, tourism planning, and tourism development and operations. It can also serve as a reference book and teaching material for government officials studying and understanding tourism e-commerce.