Relationship Management Case Study

Author: Guo Yi
Publisher:
Publish Date: 2006-12-01
Features: This book conducts a comprehensive analysis of four typical relationship cases, exploring the challenges faced by for-profit and non-profit organizations in China today: large customer relationship management, crisis relationship management, internal relationship management, and manager self-relationship management. These cases reveal the difficulties managers often encounter, especially during China's current socio-economic transition period. Relationship management is essentially an intertwined process of traditional and modern, explicit and implicit, rules and customs, global and local factors. How to recognize and address these challenges is worth serious analysis for Chinese managers, aiming to effectively gain competitive advantages for organizational success. The book is written in accessible language, is illustrated with visuals, offers insightful analysis, and is highly persuasive. It can serve as a reference for entrepreneurs and managers of various types of organizations in handling work relationships. It can also be used as a teaching and reference book for faculty, undergraduate, and graduate students in business management programs across the country. Additionally, it serves as an important reading for the general public interested in relationship management.