Business Communication - The Art of Communication

Author: Adler
Publisher:
Publish Date: 2006-12-01
Features: This book is a classic American business communication textbook. The Chinese edition has been rewritten by Chinese scholars based on the eighth edition of the original, adapting it to the Chinese context. In this book, the author provides a detailed introduction on how to construct formal and informal communication networks, how to choose the most appropriate communication channels, how to handle the impact of multicultural and organizational culture on communication, how to effectively utilize verbal and nonverbal information in communication, how to listen effectively, how to build positive interpersonal relationships, deal with criticism, manage conflicts, and negotiate smoothly, how to prepare for interviews, how to collaborate with others in groups and teams, how to conduct effective meetings, how to develop expressive abilities, how to organize ideas, design structures, and effectively convey information in different types of speeches. The author offers a wealth of practical communication strategies for common business scenarios in the book, with career tips at the end of each chapter, accompanied by numerous vivid cases and charts. The writing is lively, clear, and highly practical, making it suitable for teaching use by students and faculty in related fields such as communication studies, public relations, and economic management. It can also serve as a general textbook for other disciplines to cultivate students' interpersonal and business communication skills, as well as an important reference book for general professionals seeking self-improvement.