Google and Baidu - Technological Innovations and Profit Strategies of the World's Two Major Search Giants

Author: Liang Cheng
Publisher:
Publish Date: 2007-01-01
Features: Google and Baidu represent the highest standards of internet search technology. Google triumphs through innovation, constantly seeking novelty and change, deeply embedding its brand and becoming synonymous with search. As the world's largest Chinese search company, Baidu has achieved a brilliant success for Chinese enterprises in the Nasdaq stock market. This book conducts an in-depth comparative analysis of the two companies from multiple perspectives, including technological innovation, profit models, market strategies, competitive strategies, and cultural philosophies, uncovering the secrets behind the success of these two search giants. One is the search synonym, a global search hegemon; the other is the king of Chinese search, a search giant in China. They provide competing search services yet both have achieved immense success. This book offers a thorough comparative analysis of the two companies from various angles, revealing the secrets of these search giants and sharing the success principles of the world's top search engines.