Economic Observer Series Books -- Selected Cases of the First China Outstanding Marketing Awards

Author: Zhang Zhong
Publisher:
Publish Date: 2003-09-01
Features: The main content of this book includes the gold, silver, and bronze awards, as well as outstanding entries from the first "China Marketing Excellence Awards," accompanied by insightful comments from professionals. Among the winning cases, there are both domestic enterprises and brands, as well as foreign-invested enterprises and brands established in China. The first "China Marketing Excellence Awards" used the "entire process of the marketing campaign" as its criterion and focus. All the cases include systematic content such as marketing concepts, target selection and establishment, promotion strategies and originality, and effectiveness, highlighting their originality and localization. This award is the only one in China so far that focuses on the entire marketing campaign, bringing many insights to Chinese enterprises, especially in the field of marketing.