Personal financial product marketing

Author: Xin Shusen
Publisher:
Publish Date: 2007-01-01
Features: This series of books combines the latest practicalities of personal banking services in China, adopting the "mandatory" training approach of on-the-job qualification training and job performance capability training. It systematically, comprehensively, and vividly introduces the fundamental theories and practical operations of nine aspects of personal banking services in current Chinese commercial banks. It serves as a learning and qualification training resource for personal banking service professionals in Chinese commercial banks, as well as a guide to enhance their job performance capabilities. The series is characterized by its practicality, operability, and reference value, making it suitable for the general public to gain an in-depth understanding of personal banking services.