Re-engineering the Enterprise with Design

Author: Bruce
Publisher:
Publish Date: 2007-01-01
Features: Design is the purposeful application of human creativity, a core business process, and a defining characteristic of all enterprises, finance, manufacturing, and retail. Design is not only a process associated with products but also an effective way to convey ideas, attitudes, and values. Future businesses must innovate or face decline; they must embrace design or cease to exist. Design is a crucial factor for businesses to maintain competitiveness, vitality, and effectiveness.