Brand and VI Design

Author: Xu Yang, Liu Ying (editors)
Publisher:
Publish Date: 2006-12-01
Features: This book expands the scope of traditional VI courses, which are limited to CI, by connecting it more closely with market-oriented brand strategies. It breaks away from the conventional VI courses that only focus on operational procedures and format explanations, liberating VI design from rigid manual creation to a holistic visual design led by brand shaping. It enables students to grasp the concept of brands and apply a more integrated yet innovative thinking approach to brand visual standards. This teaching method better stimulates students' creativity and interest, significantly reduces the practical weaknesses often found in school education, and helps students quickly adapt to the thinking process of commercial design. It also encourages the comprehensive application of various professional courses, enabling students to rapidly adjust to the needs of the commercial market. This book is primarily aimed at advertising and design students, practitioners, planners, and entrepreneurs in various industries. From the perspective of establishing brand image, it discusses the concepts and practical methods of visual systems. Each concept is accompanied by corresponding case analyses, providing a detailed introduction to the creators' thought processes and design techniques. It comprehensively explains the key principles of brand visual identity in a step-by-step manner, from basic to advanced, and helps develop practical operational skills. This book has been selected as part of the Shanghai Higher Education Undergraduate Education Highland Construction Project in Advertising.