Research on Information Communication and Enterprise Crisis Management

Author: He Zhengchu, Wen Xianming
Publisher:
Publish Date: 2006-12-01
Features: Traditional corporate crisis management theory has a significant shortcoming—ignoring information communication and its role in crisis management. This book starts with non-technical intangible factors that deeply influence the process and effectiveness of corporate crisis management, exploring how enterprises can prevent or respond to. It breaks through traditional research perspectives.
At the theoretical level of corporate crisis communication, this study overcomes existing research limitations by examining how enterprises can resolve crises from the perspective of crisis communication. This enriches corporate communication theory and provides new methods and measures for enterprises to address crises.
At the practical operational level, it constructs a new corporate crisis management method—the corporate communication system in crisis situations. This new method includes crisis communication preparation, crisis communication planning, crisis communication systems, and communication systems during crisis handling.
How enterprises in crisis situations can communicate with customers, employees, external organizations, and the media to improve the effectiveness and efficiency of corporate crisis communication. This book explores corporate crisis management from the perspective of crisis information communication and management in crisis situations.