New Edition of Modern Management Theory and Practice

Author: Wu Youfu
Publisher:
Publish Date: 2006-11-01
Features: We are currently in the wave of reform and development in the new century. With the advent of the knowledge economy era, modern management is playing an increasingly important role in various organizations at all levels. "Modern Management Theory and Practice" integrates theory and practice, but places greater emphasis on practice, presenting new discussions on modern management at a new level. These theories and practices are reflected in different management stages requiring different management measures, the application of goal management in modern management, talent management, crisis management, management innovation, meeting the challenges of the new century, classic principles, aphorisms, and theories of modern management (selected). Keeping pace with the times and reforming and innovating are the characteristics of our era. Social progress, organizational innovation, and market development call for new breakthroughs in modern management. This book will greatly benefit those currently engaged in or about to engage in modern management. It can also serve as a textbook or supplementary reading for students majoring in management, marketing, international trade and economics, and public relations at universities and colleges, as well as a reference for a wide range of practitioners.