Broadcasting Advertising Art

Author: Liao Bingyi
Publisher:
Publish Date: 2006-10-01
Features: With the increasing number of universities offering broadcasting and television programs, especially in television, the lack of mature and systematic teaching materials has become a pressing issue in the field of broadcasting and television arts. To address practical teaching challenges and further develop a systematic theoretical framework, the Press has invited over 10 senior professors from influential universities such as Tsinghua University, Shanghai Jiao Tong University, China University of Media and Communications, Beijing Film Academy, Shanghai Theatre Academy, Beijing Normal University, East China Normal University, Jinan University, and Southwest Normal University to form the editorial board. Experienced teachers who have long been engaged in related teaching and research have written this series of "Broadcasting and Television Arts Textbooks." Many of the books in the series have undergone several semesters of teaching practice and have been widely praised by faculty and students. This book is one of the "Broadcasting and Television Arts Textbooks." The author provides a detailed introduction to the elements and forms of broadcasting and television advertising, and explains the process of creative advertising production, recording, filming, and editing based on the production workflow of broadcasting and television advertisements. The book emphasizes both scientific theory and persuasive advertising cases, innovatively combining radio and television advertising into one volume. It is a highly practical and operational textbook suitable for faculty and students of media studies in universities and professionals in broadcasting and television.