Rural Tourism Wealth Bible

Author: Chen Yijie
Publisher:
Publish Date: 2006-12-01
Features: This book includes four main parts: Part 1 analyzes the travel psychology of urban tourists to help rural tourism operators gain a deeper understanding of urban visitors' needs; Part 2 introduces the basic conditions required to start a rural tourism business; Part 3 is an extension of Part 2, combining the insights from Part 1 on tourist demands to explain how to elevate the management level of rural tourism businesses in terms of project enhancement, service standards, pricing strategies, promotional strategies, and joint development; Part 4 introduces rural tourism operators to the policies and measures of the Beijing Municipal Government for developing rural tourism, as well as relevant administrative authorities and industry associations, to enable rural tourism operators to better receive support from the government.