Corporate Culture Shaping of the Hotel

Author: Lin Bi Shu
Publisher:
Publish Date: 2007-01-01
Features: After more than 20 years of growth, China's hotel industry has undergone profound changes in both organizational structure and management philosophy. This is evident in the shift from independent hotels to group-oriented enterprises and from imitating Western hotel management ideas to innovative management models. Additionally, some Chinese hotel enterprises have begun extending their reach overseas, taking steps to expand their international business and competing with renowned international hotel groups in the global market. While looking toward the world, Chinese hotel operators and managers are also more focused on how management philosophies can be integrated with Chinese culture and the culture of their organizations. In this period of transformation, Chinese hotel operators and managers have summarized valuable experiences in developing the national hotel industry and expanding domestically owned hotels internationally. Promptly showcasing the explorations and attempts of hotel operators and managers, as well as summarizing their experiences, will greatly benefit the development of China's hotel industry! This book combines successful cases from both international and domestic hotel enterprises, providing an in-depth and detailed analysis of the connotations of corporate culture, including concepts, values, and corporate spirit. Based on this, it outlines practical methods for shaping hotel management culture, operational culture, landscape culture, and product culture.