Word of Mouth - How to Make Customers Your Salespeople

Author: Qi Dingjiang
Publisher:
Publish Date: 2006-12-01
Features: What makes a product widely praised? How to make a product widely praised? A profound analysis of word-of-mouth marketing in China! A best-selling classic that sparked a revolution in marketing! This book addresses the trend of word-of-mouth marketing booming in the new economy era. Starting from the new developments in marketing under the new economy reality, it presents a complete picture of the past, present, and future of word-of-mouth marketing to readers. Through clear and in-depth explanations, along with rich and detailed cases and reader tips, the book reveals the inherent necessity of word-of-mouth marketing thriving in the new economy, uncovers the secrets behind its immense power, and provides modern marketers and practitioners with vivid examples of the perfect process of planning, execution, and management of word-of-mouth marketing.