Live Stream - The Criterion for News Reform: The Criterion for News Reform

Author: Han Biao
Publisher:
Publish Date: 2007-01-01
Features: Unlike the tedious and outdated image of academic books on media currently circulating in mainland China, Live on the Spot—A Benchmark for News Reform recounts the live reporting processes of major news events widely recognized by the public by the Chinese state broadcaster, China Central Television (CCTV), in a humorous, witty, and straightforward language. It immerses readers as if they are stepping into and standing in the television reporting scenes of these significant news events one after another. Live on the Spot—A Benchmark for News Reform understands the needs of readers in the image-driven era, with its 500-page manuscript interspersed with over 1,000 photographs, as if guiding you by the hand into the scene, traveling through time, and linearly experiencing the pulse of China's television news reform.
While meticulously documenting the evolution of CCTV's news reporting, Live on the Spot—A Benchmark for News Reform also introduces the latest advancements of new media in mainland China, such as digital television, pay television, network television, IPTV, mobile television, building television, and mobile television—new forms of television terminal reception. Based on the author's firsthand experience working at "Zhongshu Chuanchuan," through rigorous arguments, it forecasts the future trends of new media in mainland China.
The academic essays in this book condense practical experience, distill the essence of insights, and solidify rational reflections. Using well-known major news events, they elucidate in an accessible manner the understanding of media, communication, publicity, and journalism held by contemporary Chinese television professionals in the actual operation of live reporting. The academic essays are highly readable, supplemented by side notes that blend both rigorous analysis and playful satire. Each academic essay is followed by a side note, akin to casual conversations or online blogs, not only discussing professional issues such as television news reform, media management mechanisms, and the development of new media like online video but also sharing insights on mainland China's new media events such as video search, online games, and reality shows.
The book's language style is witty and humorous, seamlessly blending academic discourse with satire and thought. Want cases? — It covers almost all major live broadcasts since the birth of Chinese television news live reporting, inviting you to reflect together on the thoughts and gains of China's media transformation through classic live broadcasting cases. Want characters? — Some of the leading figures in China's television news reform come to life, guiding the television world and dominating the media battlefield with their spirited presence. Want scenes? — The book's over 1,000 photographs encompass nearly all major news events over the past decade, making readers feel as if they are on the scene. Humorous cartoons and witty expressions help you grasp the meaning at a glance. Want the future? — Through vivid cases, it explores and elaborates on the future development trends of new media such as digital television, pay television, network television, IPTV, mobile television, building television, and mobile television.
So, looking back, Live on the Spot—A Benchmark for News Reform is a book to understand the development history of Chinese television media; looking forward, it is also a book to grasp the current trends of new media in China today. Live on the Spot—A Benchmark for News Reform is a book worth reading and treasuring for journalists, television professionals, media practitioners, and new media workers.
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Live on the Spot—A Benchmark for News Reform not only meticulously documents the evolution of CCTV's news reporting but also introduces the latest advancements of new media in mainland China, such as digital television, pay television, network television, IPTV, mobile television, building television, and mobile television—new forms of television terminal reception. Based on the author's firsthand experience working at "Zhongshu Chuanchuan," through rigorous arguments, it forecasts the future trends of new media in mainland China.