Author: Zhi Fengyin
Publisher:
Publish Date: 2007-01-01
Features: Corporate credit can internally unify the team, boost morale, and externally enhance the image, improve brand competitiveness, and expand markets. With credit, businesses achieve twice the result with half the effort. Without credit, everything a business does will be in vain. Corporate Credit is the best value philosophy that a company must uphold for long-term success. The phrase Corporate Credit deserves a book's depth of dedication not only because of the importance of credit, but more so because countless businesses and individuals today have not yet recognized its significance, have not viewed credit from a long-term strategic perspective, and have not demonstrated it in their consciousness and actions. Many people might say they actually value credit, that they select distributors based on reputation, choose partners based on word-of-mouth, and are trustworthy among their friends. These are indeed signs of valuing credit, but they are far from enough. "To others and to oneself, in public and in private," credit is not just the expectation one has of others, not just the requirement for personal image and private life, but more importantly, the requirement one has of oneself, others have of oneself, and the expectation an individual or a company has of each other's business endeavors.
Enterprise credit first
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