New Business Negotiation

Author: Yao Li
Publisher:
Publish Date: 2006-12-01
Features: This book extensively draws on and incorporates the achievements of theoretical research in academia, comprehensively introducing the basic principles, knowledge, and skills of business negotiation. It emphasizes the combination of theoretical and practical principles, outlining the fundamental framework of the discipline of business negotiation. This book serves as a training textbook for national party schools. Those engaged in commercial trade or business cooperation are likely familiar with business negotiation, as trade and cooperation are largely achieved through various forms of negotiation. Some also refer to business negotiation as face-to-face strategy. Therefore, to gain control in business negotiation, it is necessary to study and apply some essential negotiation techniques. Although business negotiation is characterized by flexibility and variability, there is no fixed formula, but there are also some common basic techniques. If we can apply them flexibly, they will play a decisive role in participating in business negotiations. The book includes chapters such as Introduction to Business Negotiation, Major Theories of Business Negotiation, Relevant Factors in Business Negotiation, Preparation Before Business Negotiation, and Opening Up Business Negotiation.