Modern enterprise management

Author: Xiong Yinjie, Wang Xiaomei, edited by Zhu Yonghua
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Features: This book is divided into 15 chapters, starting with an introduction to the functions of corporate operations and the operational system of management functions, it systematically analyzes and explores content such as corporate production, marketing, research and development, finance, human resources, information management, and strategic management. The book's system design, writing style, case studies, and assignment types all focus on cultivating students' learning and research abilities, enabling them to achieve comprehensive skill improvement through study. This book is primarily intended for undergraduate and vocational college students in economics and management, but it can also serve as a textbook for corporate management knowledge training, as well as a reference for managers and corporate consultants.