Approach Nokia

Author: Matti H?kkinen
Publisher:
Publish Date: 2003-09-01
Features: As one of the world's most reputable brands, Nokia achieved remarkable growth in the late 1990s and maintained performance levels that made its competitors struggle to keep up. Matti H?kkinen's highly acclaimed research work provides readers with an authoritative interpretation of the story of Nokia's success. If this book can offer any inspiration to those seeking success, it is the importance of flexibility and open-mindedness. In a constantly changing global environment, a company can only hope to achieve tomorrow's brilliance by possessing these qualities. This book is the only one authorized and cooperated with by Nokia Corporation regarding the growth history of the company. It begins with Nokia's early days (mid-19th century) and thoroughly details its expansion into a global giant in mobile phone production. The book offers insightful economic discussions on the company's management (the author used rare internal materials provided by Nokia, many of which are previously undisclosed), and provides a comprehensive introduction to the company's legendary figure, the current CEO, Olli-Pekka Kallasvirta. For the transformation of state-owned enterprises and the development of private enterprises in our country, this is a book that cannot be missed.