Market Research (Basic Methods and Applications)

Author: Zeng Zhenhua, Li Xiang, Hu Guohua, Ding Yeyin (editors)
Publisher:
Publish Date: 2006-10-01
Features: This book is one of the "21st Century Advertising Textbook Series." It is divided into two parts: Basic Methods of Market Research and Applications of Market Research, providing a detailed explanation of the fundamental techniques of market research. The book is rich in content and easy to understand, making it suitable as a textbook for advertising majors in higher education institutions, as well as a reference for professionals in the advertising industry. The editors and authors of this textbook series are a group of dynamic middle-aged and young theoretical workers and resource advertisers in the fields of advertising, marketing, communication, art and design, and other related disciplines. They not only possess theoretical knowledge but also have practical experience in certain aspects. Therefore, they provide the necessary qualifications to fulfill the objectives of this textbook series.