Media Property System (Changes inBroadcasting and Television Property Systems and Their Implications for China)

Author: Ju Honglei
Publisher:
Publish Date: 2006-11-01
Features: "When reform reaches its core, it addresses property rights." As China's cultural system reform continues to advance, the media property rights system has become a major topic that the industry, academia, and administrative departments must confront and deeply contemplate. The original and endogenous media property rights systems of the United Kingdom and the United States have had a profound influence on media property rights systems worldwide, serving as complete and realistic cases and models for examining media property rights systems. Dr. Ju Honglei keenly and wisely grasps this point, tracing the origins of the media property rights systems of the United Kingdom and the United States, reconstructing their initial definitions, and using this as a starting point, systematically and comprehensively analyzing the evolution of these systems from the dimensions of regulation, value, function, and effect. The book elaborates on the transformation paths and inherent laws of the media property rights systems of the United Kingdom and the United States. It also draws on the strengths of the media property rights systems of the United Kingdom and the United States, tailored to China's realistic national conditions, to design a four-level media property rights system model for China, composed of three "firewalls" and three "drivers." Whether for researchers, practitioners, or managers, this book is of great value. The book constructs a research framework based on the "non-physical property rights" and "physical property rights" dual-layer property rights structure, characterized by broadcast and television property, providing a new perspective and a new tool for media property rights system research. This is one of the most distinctive highlights of the book.