Enterprise Identification: Planning and Design of CI

Author: Wu Weishan
Publisher:
Publish Date: 2001-01-01
Features: This book is part of the "Advertising and Design" series textbooks, specifically the volume titled "Corporate Identity: Planning and Design of CI." The book is divided into three major sections, primarily covering the planning of design concepts, the refinement of verbal and textual forms, as well as the design of graphics and visual identities. It also includes several case studies for reference. The content is rich, well-illustrated, and presented in an accessible and easy-to-understand manner. The book possesses a certain systematic, knowledge-based, and practical nature, making it an excellent textbook suitable for use in art academies and training programs for professionals. This book is part of the "Advertising and Design" series textbooks, specifically the volume titled "Corporate Identity: Planning and Design of CI." The book is divided into three major sections, primarily covering the planning of design concepts, the refinement of verbal and textual forms, as well as the design of graphics and visual identities. It also includes several case studies for reference. The content is rich, well-illustrated, and presented in an accessible and easy-to-understand manner. The book possesses a certain systematic, knowledge-based, and practical nature, making it an excellent textbook suitable for use in art academies and training programs for professionals.