Cultural Giant (Contemporary American Cultural Industry Research)

Author: Li Huailiang, Liu Yuedi, Editors
Publisher:
Publish Date: 2005-04-01
Features: Contemporary Cultural Industry Series is a premium theoretical book series on the cultural industry pioneered by Guangdong People's Publishing House in China. Edited by Professor Jin YuPU, a leading expert on cultural industry issues in China, the series boasts an outstanding author lineup, featuring experts and scholars from various research fields of the cultural industry. With a high perspective, the series emphasizes the need to rerecognize culture as a productive force while not stopping there. The Preface of the series explicitly states: "Development can ultimately be defined by the cultural concept, and the prosperity of culture is the highest goal of development." "The competition in the future world will be a competition of culture and cultural power." "Cultural policies in the future century must face and adapt to the rapidly developing needs." It argues that this understanding of culture will comprehensively change our attitude towards the development of the contemporary cultural industry. It points out that the cultural industry in China is facing unprecedented historical opportunities and challenges, with immense potential and business prospects for its future development. We should apply the successful experience of economic reform to promote cultural system innovation. It highlights that there is currently an asymmetry or imbalance between China's economic and cultural system reforms. As the economy enters a new stage, cultural system reform lags or is severely lagging behind. Strategic adjustments in economic structure are out of balance with the cultural industry, requiring strategic adjustments in the cultural industry structure. Strategic adjustments in the cultural industry structure inevitably demand cultural system reform. The topics and arguments of this series are based on the above high-standard understanding of culture and the cultural industry. The books published include Creative Era's Chinese Cultural Industry, Giant of Culture—A Study on Contemporary American Cultural Industry, Contemporary International Cultural Trade and Competition, Cultural Industry Development and National Cultural Security, National Interest and Cultural Policy, and Cultural Industry Competitiveness. The themes cover the current status and countermeasures of the national cultural industry, theories and practices of the cultural industry in Europe and America, contemporary international cultural trade, national cultural interests and security, and cultural industry competitiveness. These works either pursue innovation in concepts and theory; or take a global perspective to explore successful experiences in the global cultural industry; or link theory with practice to propose countermeasures for cultural industry development. The publication of this series can enhance our understanding and reflection on culture and the cultural industry, serving as a guiding force for China's cultural construction and the development of the cultural industry. Giant of Culture—A Study on Contemporary American Cultural Industry, edited by Li Huailiang and Liu Yuedi, provides an in-depth and detailed exploration and analysis of the American cultural industry. The book divides the cultural industry into categories, studying different sectors such as the film industry, broadcasting and television industry, popular music industry, animation industry, and publishing industry in the United States. It is well-supported by data and presents fair arguments, offering valuable reference for understanding the current state of the American cultural industry. At the same time, the book is rooted in China's local reality, starting from the development of the Chinese cultural industry after joining the WTO, actively absorbing the successful experiences of the American cultural industry, learning from other countries' practices, and proposing unique insights into where the Chinese cultural industry should head.