MBA Strategic Management (Third Edition)

Author: Dong Dahai
Publisher:
Publish Date: 2006-07-01
Features: This book emphasizes several key points: Strategy may be designed, but more importantly, it is made and the result of organizational learning; competitive advantage is not about being stronger in certain aspects compared to competitors or achieving higher profit levels than competitors, but rather about the ability to continuously create greater customer value for customers; competitive advantage is related to a firm's positioning in the industry, but fundamentally, it depends on the resources, capabilities, and competitiveness the firm possesses. Strategy is a shared endeavor of all employees in the organization, and strategic management must harness the initiative of leaders, managers, and frontline employees. Through a shared vision, corporate culture, and the elimination of adverse conflicts, it fosters voluntary unified action. Some of these views stem from existing theories, while others come from the author's insights. Whether they are correct remains to be tested by practice. The uniqueness of this book may lie in its application of different concepts and frameworks compared to current domestic strategic (management) books. It is an open system and is willing to accept suggestions and criticisms from readers.