Construction of the Chinese Sports Media Service System

Author: Yi Jiandong
Publisher:
Publish Date: 2006-09-01
Features: Statistics show that media service personnel in most professional sports clubs in the United States account for more than 10% of the total staff. The content and format of media services are both rich and standardized. Meanwhile, the establishment of news centers and the operation of media services have become common practices at major international sports events. The Beijing 2008 Olympics and the subsequent surge in China hosting international sports events will undoubtedly accelerate the internationalization and standardization of sports event management in China. The integration of media service concepts, systems, and formats is an absolutely indispensable and critical aspect of this process. The construction of China's sports media service system is urgently needed!