Chinese cultural industry and management

Author: Wang Zhongyao
Publisher:
Publish Date: 2006-12-01
Features: This book is divided into twelve chapters. Chapters 1 to 4, from a macro perspective, conduct a scan of the history and current state of China's cultural industry and cultural market, and delve into practical issues such as establishing cultural values, strengthening the protection of cultural resources, and the theories and practices of cultural industry development in urban and rural areas in China. Chapters 5 to 12, from the perspective of the current market economy construction, re-examine the main forms of China's cultural industry.