Brand Effective Communication: The Way to Win in China's Unique Market

Author: Guo Zhenxi
Publisher:
Publish Date: 2005-06-01
Features: This book is divided into ten chapters, including Effective Communication – Media as a Strategic Resource for Enterprises; New Target Audience Theory – The Need to Redefine Target Audience Theory in China; Brand Communication – Getting the Product into the Consumer's Mind, etc.