Media Influence

Author: Yu Guoming
Publisher:
Publish Date: 2003-06-01
Features: Researching the economic essence of the media industry is the prerequisite and foundation for correctly assessing the market value of the media and effectively building media competitiveness. The importance of grasping the economic essence of the media industry lies in the fact that it is the strategic outline for all issues related to the media industry and the relevant academic framework. This book is an academic work on the media industry, providing a detailed introduction to the economics of influence, the key terms of the media industry in 2003, the characteristics of readers' needs and the market objectives of newspapers, media research: a powerful tool for promoting news reform and development, and "Media Strategist" - analyzing the financial media.