ERP, CRM Enterprise Implementation Cases (Includes Disc)

Author: Zhang Wen
Publisher:
Publish Date: 2003-11-01
Features: The cases collected in this book are highly timely, covering projects such as ERP systems, CRM systems, centralized financial management information systems, and HR systems. The "sketch-like" recording method presents the actual implementation processes of real projects to readers. These features make the book an excellent reference for researchers, business managers, and others to understand the current state of enterprise informatization in China, identify problems, and learn from experience. The target readers of this book include: business managers interested in ERP and CRM, IT professionals, MBAs, middle and senior managers in management training, graduate students, and senior undergraduate students.
Starting from the concept dissemination and market cultivation several years ago, ERP and CRM have developed extensively in China, resulting in numerous typical implementation cases. Whether successful or not, these "pioneer cases" will have a significant impact on future changes in corporate management models, information system planning, and business process adjustments. However, in-depth analyses of these "pioneer cases" have been scarce so far, with most available cases being promotional "news reports" from software vendors. To meet the needs of business school faculty and students in research and teaching on current enterprise informatization applications in China, as well as to provide references for companies planning or currently implementing information systems, the author spent nearly half a year visiting more than 20 domestic small and medium-sized enterprises in nearly 15 cities across North, East, and South China. Through in-depth research on the implementation of projects such as ERP and CRM, the author compiled this book featuring 20 cases titled Enterprise Implementation Cases of ERP and CRM.