Cross-cultural business communication

Author: Dou Weilin (Compiler)
Publisher:
Publish Date: 2008-01-01
Features: In the 21st century, China has seen increasingly frequent and extensive international cooperation, placing higher demands on the cross-cultural communication skills of individuals involved in international business interactions. Cultivating and enhancing cross-cultural communication skills have become an important component of English teaching. This book consists of 10 chapters. Chapters 1 to 4 are structured around the fundamental theories of cross-cultural communication, explaining the relationship between communication and culture, the impact of cultural values on cross-cultural business communication, and the manifestations of cultural differences in both verbal and non-verbal aspects. Chapters 5 to 10 apply cross-cultural communication theories to analyze cultural differences in key business practices, including cross-cultural business writing, etiquette, negotiation, marketing, ethics, and corporate culture.
Textbook Features:
▲ Integration of cross-cultural communication theory and business interaction practice
▲ Combination of international business culture and Chinese culture
▲ Development of students' cross-cultural communication skills through case studies
▲ Each chapter includes learning objectives and Chinese marginal notes, accompanied by charts