Bank Marketing Practical Skills

Author: Guo Xiaobing
Publisher:
Publish Date: 2006-09-01
Features: This book skillfully combines theory with practice, covering the wisdom, strategies, methods, and techniques of bank marketing. It selects 10 major techniques such as "Techniques for Discovering Customers," "Techniques for Communicating with Customers for the First Time," and "Techniques for Building Long-Term Customer Relationships." Additionally, it provides 50 inspiring case studies in bank marketing, 50 cautionary tales in bank marketing, and 30 marketing anecdotes.