Operation and Management of the Hotel Public Relations Department (2nd Edition)

Author: He Xueliang
Publisher:
Publishing Time: Not available
Features: Today, public relations as a means of managing tourism hotels has become a consensus among hotel managers and is gaining increasing importance. Almost all tourism hotels have established public relations departments. The practical need calls for a systematic study of hotel public relations to guide its practical activities. "The Operation and Management of Hotel Public Relations" was written under these circumstances. To make this book more adaptable to real-world needs, a large amount of practical content related to public relations operations has been added, primarily to enhance its practicality and relevance.