Small and Medium-sized Enterprise Innovation and Development International Management (Full 7 Volumes)

Author: Research Team on Internationalization Management of Enterprises
Publisher:
Publish Date: 2005-01-01
Features: The "Series on Internationalization Management of Small and Medium Enterprises" is the most comprehensive series of internationalization management books in China to date and also the first operational framework for internationalization management. Its greatest feature and advantage lies in its operability and practicality. It is built on optimized theories and successful practices, meticulously crafted by domestic and foreign experts and successful entrepreneurs in the business world, specifically tailored for Chinese small and medium-sized enterprises (SMEs). The "Series on Internationalization Management of Small and Medium Enterprises" breaks through the limitations of previously published domestic books, which were often outdated, and foreign books, which were not suitable for the Chinese context. It introduces cutting-edge research findings, with joint consultation by Chinese and Western experts, where theory and practice are scientifically integrated, providing comprehensive and practical internationalization management solutions for Chinese SMEs.
The "Series on Internationalization Management of Small and Medium Enterprises" is the most comprehensive series of internationalization management books in China to date and also the first operational framework for internationalization management. Its greatest feature and advantage lies in its operability and practicality. It is built on optimized theories and successful practices, meticulously crafted by domestic and foreign experts and successful entrepreneurs in the business world, specifically tailored for Chinese small and medium-sized enterprises (SMEs). The "Series on Internationalization Management of Small and Medium Enterprises" breaks through the limitations of previously published domestic books, which were often outdated, and foreign books, which were not suitable for the Chinese context. It introduces cutting-edge research findings, with joint consultation by Chinese and Western experts, where theory and practice are scientifically integrated, providing comprehensive and practical internationalization management solutions for Chinese SMEs.
This "Series" is designed based on the needs of internationalization management in Chinese enterprises, combining the profound transformations and development trends in Chinese enterprise management. It scientifically incorporates advanced Western management concepts, experiences, and methods, tailored to the realities of Chinese enterprises. From seven aspects—systems, models, methods, systems, documents, tables, and cases—it systematically elaborates on topics such as modern internationalized enterprise marketing, finance, human resources, organization, planning, production operations, administrative office, public relations, capital operations, innovation and development, and strategy. It provides Chinese enterprises with a practical reference solution for internationalization management, making it highly valuable.