Marketing Management: Textbook Cases

Author: David Louden
Publisher:
Publish Date: Not available
Features: Marketing Management—Textbook and Cases provides a comprehensive discussion of current marketing decision-making methods. The emphasis on quantitative decision support is the major feature of this textbook. To help students understand the reasons behind decision-making, the author provides both basic analytical tools and complex analytical tools. Additionally, considering the need for in-depth discussion and analysis, the selection of cases focuses on quantitative analysis. For marketing instructors who emphasize the importance of quantitative support in the process of making correct marketing decisions, this book offers the best resources.