Business Research: Planning and Implementation (Second Edition)

Author: Jia Huaiqin
Publisher:
Publishing Time: Not available
Features: Business research is an emerging interdisciplinary field. Its fundamental theories, methods, and techniques are derived from disciplines such as economics, management, marketing, statistics, sociology, psychology, and information science. Through the re-creation of theoretical researchers and the application and validation by practical workers, business research has become a relatively systematic body of knowledge. However, there are few specialized books on this topic in China. People often draw knowledge about business research from writings in related disciplines such as social surveys, statistics, marketing, and information management. This book aims to fill this gap. The revision and supplementation this time focus on the following aspects: First, some case studies in the main text have been updated. Second, the collection methods and techniques of secondary and primary data related to network technology have been supplemented and revised. Third, the content on using computer software for data organization has been adjusted from a general introduction to database and spreadsheet techniques to an introduction to the use of statistical software packages, such as SPSS. Fourth, the content on the status of China's business research industry has been supplemented and revised based on recent developments. Finally, and also one of the most important tasks of this revision, an appendix with case studies as the main focus has been added after the main text.