Strategic Management (Second Edition)

Author: (USA) Brouwer
Publisher:
Publish Date: 2004-09-01
Features: This book consists of two parts. The conceptual part provides a comprehensive and well-structured strategic model diagram. Around this diagram, the author argues a set of strategic management models with rigorous logical structure. Its unique feature lies in placing managers at the center of the research from the beginning, analyzing corporate and company strategies from a managerial perspective. From this, you will learn: the key role of management thinking in strategic formation and implementation; the importance of change and the necessity of dynamically considering strategic management; the significance of organizational learning. As an excellent textbook on strategic management, this book is suitable for teaching undergraduate and graduate students, as well as serving as a reference for a broad range of business managers and leaders at all levels.