Move the company to the blog

Author: Chang Qing
Publisher:
Publish Date: 2007-02-01
Features: Blogs are booming. However, most domestic enterprises have not successfully seized the opportunities brought by blogs to gain attention—at least not yet. Now, both news media and the general public are highly favoring blogs. It is certain that blogs will not only integrate closely with businesses but also change, influence, and transform entire commercial empires. This book is written in response to this trend, aimed at domestic enterprises seeking to embrace blogs. Using lively and easy-to-understand language, along with practical and locally relevant case studies, it focuses on building highly popular corporate blogs and creating positive customer experiences. The book details how to use blogs to promote corporate products, expand brands, communicate with customers, broaden business reach, and cultivate customer loyalty, striving to help readers grasp the essence of corporate blogging in the shortest time possible, bring their businesses onto the blog platform, and place their businesses in the hearts of customers.