Enterprise Strategic Management

Author: Zhou Bing, Cui Xiaowen, Wu Huihan
Publisher:
Publish Date: 2006-11-11
Features: Corporate strategic management is a timeless theme in the market economy and the lifeline of enterprise survival and development. With China's entry into the WTO and the rapid advancement of the market economy, as well as the acceleration of China's economic globalization, society urgently needs a large number of skilled talents who not only master corporate strategic management knowledge but also possess the ability to formulate and implement corporate strategies. This textbook follows the basic process and principles of corporate strategic management, striving to highlight practicality, and systematically introduces content such as the corporate strategic management system, industry and competitive environment analysis, corporate resource and capability analysis, competitive strategy, transnational operation strategy, strategic evaluation and selection, strategic implementation and control, strategy and organizational structure, and strategy and corporate culture. The entire book adopts a novel and unified formatted design, including learning objectives, introductory case studies, chapter summaries, reflection and exercise questions, case analysis questions, etc., to achieve a good balance between moderate theory and rich practical teaching. This book can serve as a textbook for higher vocational and technical college majors such as enterprise management, marketing, and business administration, as well as a training manual for corporate employees and professional managers. It is also a valuable reference for a broad range of self-study learners.