Introduction to Mass Communication

Author: Feng Yisu
Publisher:
Publish Date: 2006-09-01
Features: This book consists of eleven chapters, introducing content such as communication media, communication effects, newspapers, magazines, books, radio, television, film, news agencies, the internet, and new media. It can be used as a teaching material for higher vocational and technical college students majoring in communication media and related fields, and is also a reference for professionals engaged in communication media research.