Word/Excel/PowerPoint Efficient Office Marketing Management

Author: Shenlong Studio Compiler
Publisher:
Publish Date: 2007-02-01
Features: Based on the main characteristics of modern marketing management processes, this book comprehensively introduces the specific applications of Word/Excel/PowerPoint in marketing management from a fresh perspective. The book is divided into 12 chapters, covering topics such as the basics of Word 2003, the basics of Excel 2003, the basics of PowerPoint 2003, marketing plan organization and management, market forecasting and decision-making management, production management, product management, promotion management, sales management, market research, customer management, and marketing channel management. This book is suitable for reading by corporate marketing management personnel, as a learning resource for students in marketing management majors at universities and colleges, and can also serve as a training textbook for short-term marketing management courses on Word/Excel/PowerPoint.