Business Analysis and Evaluation

Author: Creasy G. Philipp
Publisher:
Publish Date: 2006-09-25
Features: Financial statements are a series of bases for enterprise analysis. For corporate management personnel, financial statements can be used to monitor and judge the performance status of their own enterprises compared with competing enterprises, to communicate information with external investors of the company, to help corporate management personnel determine what financial policies should be adopted, and to evaluate potential new enterprises as acquisition targets during the investment decision-making process. For securities analysts, financial statements can be used to evaluate and assess the companies they recommend to clients. For bankers, financial statements can be used to decide whether to provide loans to clients and determine the loan term. For investment bankers, financial statements can serve as a basis for evaluating and analyzing expected acquisitions and mergers. For consultants, financial statements are the basis for providing competitive analysis to clients. Therefore, we find that many business majors strongly demand a course that can provide them with a theoretical framework for applying financial statement data to enterprise analysis and evaluation in various situations. The purpose of this book is to provide such a theoretical framework for business majors and practitioners.