Contemporary Management (3rd Edition)

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Features: This is a textbook dedicated to cultivating students' ability to solve management problems. Compared to other similar textbooks, it has distinctive features and unique innovations in the way it applies case studies to present management functions: Each chapter begins with the challenges faced by managers; Depending on the content of the chapter, several "Management Insights" sections are set up in each chapter; Additionally, each chapter includes special columns such as "Ethics in Practice," "Global Management," "Focus on Diversity," "Information Technology," and "Tips for New Managers" at appropriate places, listing relevant cases. Moreover, this book expands the channels for students to connect theory with practice by establishing "Management Practice" sections, including discussion and practice themes, management skill development, group breakthrough exercises, internet exercises, "You Are a Management Consultant," and news cases, thereby cultivating students' ability and skills to solve management problems. — Professor and Doctoral Supervisor of the School of Business, Nanjing University, a renowned expert in the field of Chinese management, Zhou Zhiduo
The Chinese translation of our MCGRAW-HILL company's highly acclaimed work CONTEMPORARY MANAGEMENT (2nd Edition), released two years ago, has won praise from a wide range of domestic readers, especially many management teachers who believe the book is uniquely distinctive and suitable for teaching. To this end, we promptly launched the Chinese translation of the newly revised CONTEMPORARY MANAGEMENT (3rd Edition) to delight our readers. Based on suggestions from readers and book reviewers, the new edition combines contemporary management theories and methods with the analysis of management and organizations. While retaining many unique features of the previous edition, it incorporates the significant changes of the times and the business world into the new content, striving to reflect the contemporary characteristics. In this book, you will find some chapters that are unmatched in any other management textbook. For example, Chapter 3 discusses "Managerial Personality Analysis" by integrating it with ethics and culture, and Chapter 16, "Organizational Conflict, Negotiation, Politics, and Change," as well as the content related to communication and information technology, all have their unique strengths. The way the book organizes and discusses contemporary management theories also reflects its contemporary characteristics. We have made every effort to guide managers back to the core of management, that is, the practical application of management theory is the starting point for writing this book.