Small and Medium Enterprise Investment Management (Theory and Practice)

Author: Zheng Yuyao (Compiler)
Publisher:
Publish Date: 2007-01-01
Features: "Investment Management Theory and Practice for Small and Medium Enterprises" will help China's small and medium-sized enterprises learn advanced experiences from successful enterprises, understand the painful lessons from failed enterprises, guide businesses in developing various investment activities, enhance their competitiveness, and promote continuous growth. The book is divided into two main parts: the Theory Section and the Practice Section. The Theory Section primarily introduces the characteristics of small and medium-sized enterprise investment, common problems encountered in the investment process of small and medium-sized enterprises, and some basic contents of investment management for small and medium-sized enterprises. The Practice Section not only covers basic operational issues of small and medium-sized enterprise investment, such as project planning, market research, business plan preparation, and venture capital, but also specifically analyzes the investment strategies of small and medium-sized enterprises in the Yangtze River Delta region, providing valuable insights for small and medium-sized enterprises in other regions. This is a key feature of the book. The book not only provides general knowledge on the theory and practice of investment management but also conducts theoretical discussions and practical summaries of investment management for small and medium-sized enterprises in Jiangsu and Zhejiang regions. It holds reference value for individuals engaged in theoretical research on investment management and practitioners in small and medium-sized enterprise investment management.