International Business Practical English

Author: Jiang Lina
Publisher:
Publish Date: 2002-08-01
Features: In recent years, China's economy has developed rapidly and undergone significant changes. Chinese enterprises have entered the world, and foreign enterprises have entered China, leading to an increase in cross-cultural business communication. As an important tool for communication, English has never been more widespread and important than it is today. University students and business professionals have deeply felt in the tide of commerce that simply knowing a few basic English phrases is far from enough. Learning business English, especially improving reading and listening skills, has become an urgent priority. The Ministry of Education has also issued a notice, strongly advocating that universities teach professional courses in English or in English-Chinese bilingual format, indicating that English learning has moved from generalization to enhancement. As the times progress, teaching materials serving social education must also keep pace. Based on these fundamental ideas, I served as the chief editor, gathering teachers from universities such as Beijing Foreign Studies University, Renmin University of China, Liaoning University, Hebei University of Science and Technology, Yanshan University, and Shenyang University to compile this series of "WTO International Business English Education." This series includes six parts: "International Trade and Economics English Reading and Listening Course," "International Finance English Reading and Listening Course," "Practical International Business English Reading and Listening Course," "International Business Cooperation English Reading and Listening Course," "International Business Management English Reading and Listening Course," and "International Tourism and Leisure English Reading and Listening Course." The writing of each course revolves around professional themes, emphasizing training in reading and listening skills in specialized English, integrating business professional learning with English proficiency development. Therefore, this series is not only suitable as teaching materials for universities in fields such as international trade, economics, management, business, and English but also as self-study materials for university students and business professionals aspiring to engage in modern commerce.