Fashion Design: Process, Innovation, and Practice (Includes 1 CD-ROM)

Author: (English) McCaig, Marsh, translated by Guo Pingjian, Wu Lihong, Kuang Can
Publisher:
Publish Date: 2004-10-01
Features: This book is the third volume in the "Bilingual Textbook Series for Fashion Professionals," featuring newly published original British content with illustrations, ensuring authentic language. It comes with an accompanying CD-ROM, narrated by native speakers, making it suitable as a bilingual textbook for fashion colleges. The book presents the fundamental knowledge and skills required for contemporary fashion design to readers, primarily divided into three parts: Part 1 introduces the key stages of the fashion design process, including creative training, inspiration research, trend analysis, design process, and the planning and promotion of fashion collections; Part 2 focuses on positions and employment opportunities in the fashion industry; Part 3 explains the entire process from concept formation to product launch and promotion through case studies, showcasing problem-solving techniques and strategies in the design process.