Network Marketing in Practice: Selling and Managing Your Products Worldwide with the Internet

Author: Liu Xiping
Publisher:
Publish Date: 2004-06-01
Features:
This is not a theoretical monograph. Although the concept of network marketing was proposed several years ago, due to the rapid development of the internet, new technologies and theories continue to emerge. To date, its theory is still in the formative stage. This book does not intend to delve deeply into these theories or the issues they involve. If you are interested in the theoretical issues discussed in this book, please refer to relevant monographs.
Second, this is not a textbook for traditional disciplines. Conducting international trade through the internet is a comprehensive application of multiple traditional disciplines, including computer technology, network technology, marketing, and international trade. This book does not aim to thoroughly explain the operational skills involved, so that readers can learn these skills simply by reading it. If you are interested in the skills discussed in this book, please refer to textbooks in relevant disciplines.
Third, this book introduces the practical aspects of international trade network marketing. However, whether it is domestic or foreign trade, the underlying principles are fundamentally the same. Therefore, this book can also serve as a reference for professionals engaged in network marketing domestically.
Fourth, in this book, the editor has fictionalized three companies—Three Industries Company and Atreid Company in India. Therefore, please note that readers should not contact any of the contact information for these companies listed in the book. If there are similarities, it is purely coincidental.
Fifth, please be sure to believe that the internet will inevitably change our world. Don’t worry about how others talk about the bubble of the network economy.